How did you attract/ address your audience?

When filming our footage, we used a number of techniques that defined the genre and grabbed various audience's attention. Firstly, the protagonist in our production is a young female (teenage). On this occasion we chose her to be the protagonist due to the fact not only are young females attracted to comedy dramas but also to do with the fact that she is the correct age for our target audience (12A). However, we feel that by having this character the aspects weve described, the audience would be able to relate to our film and think logically the same if they were in that situation. Other techniques we have used to define our genre and grab the audiences attention is of the following:Sound-Music; In our production we have included a upbeat sound track to blend in with the day as it is fast flowing. This will hopefully allow people to relate yet again as getting ready in the morning for some people is a struggle, yet some others its blissful.Editing- During the editing we have used many fades/dissolves etc. This hopingly will attract our target audience as they will become intrigued by our work and the different techniques we have used.

Mise en scene- On the other hand,in terms of costume, both characters are dressed to suit their role. For example, the character rushing is the one in odd clothing (Jeans,bubble coat and pumps) spilt coffee and running. The protagonist is the one who seems to be without struggle, in a smart clothing (A dress, tights and heels) starbucks coffee and struting down the road. This again is something the target audience can relate too as everyone has different stereotypes. Also we filmed in various locations so yet again the audience can relate to this.